Web Casting vs. Web Conferencing: Tips on how to choose

Web Casting vs. Web Conferencing

As your organization evaluates how it is going to communicate to employees, investors, customers and other audiences, there are a few ways to deliver your message.

With Web Casting (Also known as Streaming) and Web Conferencing, both offer an excellent forum for communicating, though there are some differences that can bring value to your specific event or meeting.

So when should you choose Web Casting and when should you choose Web Conferencing?

Web Casting

Web Casting is a Broadcast Tool. Web Casting takes compressed media and "Stream's" it over the internet and is available for review via a URL.

Here are some of the key highlights of Web Casting:
+ Audio, slides and video can be viewed easily via a URL
+ As a Broadcast medium, Participants can only interact with the Host via a chat feature or if a separate Audio path has been preestablished
+ Cost effective for over 100 participants, either simultaneouly or in total over the course of the campaign
+ Registration, Polling, Testing, and Feed Back fields can be added to gather key information
+ Web Casting offers superior reporting capabilities for pre and post event

As a communication medium, Web Casting is ideal for Press Releases, Investor Relations, Employee Addresses, Training and any large event.


Web Conferencing

Web Conferencing is truly a Collaboration tool. Web Conferencing is often used in conjunction with an audio conference for full integration between the host and the guests.

Here are some of the key features of Web Conferencing:
+Web Conferencing offers application sharing, white boarding and publishing of documents
+ Host controls can be passed so that documents and applications can be viewed, altered and shared dynamically in real time
+ Cost Effective for 1 to 100 concurrent participants
+ Polling and testing can be added as well as Video Images through the use of a Web Cam
+ Web Conferencing offers on demand presentation capabilities that can be launched anytime anywhere

Web Conferencing is ideal for customer presentations, internal company meetings, training, document reviews and for meetings under 100 participants.

Pricing can vary. Web Conferencing can be purchased as a per seat or room model or on a per minute basis. Web Casting is similar to a flat rate model.

Enjoy your day!